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Content Writing

Content Writing made by super linguists. Copy editing services by writers with a passion for words.

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Web Content Services

Web Content Services
Web Content Services

Digital Marketing, Content Marketing, Content Production... How to connect all these content writing strategies?

The consumption of content happens with rocket explosion in the Smartphones. Whether in the form of text, infographic, video or photo, content consumed nonstop and shared in a way that was unimaginable a generation ago.

Companies use this medium for customer attraction. But, after all, how is this content produced to fit a companies strategy?

What is web content production?

Providing attractive and relevant content to the public is not a child of Internet or Smartphones.

The implementation of a content strategy was already used in the early days of John Deere, launching the company's own publication, called "The Furrow".

The magazine was not for advertising products, but to provide the target audience with information about production techniques, personal experiences from farmers, and market news.

Content production for businesses
Content production serves as the foundation for building relationships between companies and target audiences. This need has arisen because consumer habits have changed with the adoption of new technologies by consumers. Everyone can easily search for information and evaluations about products and services and communicate directly with brands.
- quality content with an engaging red-line story will get users spend time consuming it
- more quality content production in blogs and websites, the more likely businesses are to be ranked well by search engines
- conversion rate of visitors into leads increases due to the trust aroused by the content
- brand visibility also grows on social networks by sharing effective content
- valuable, relevant and quality content for the target audience stimulates engagement between consumers and companies
The tasks in content production
Web Content Production is a content writing task. Web Content Production may have a few stages to improve the outcome:

1. Writing (production)
2. Proofreading (quality)
3. Planning (publishing)

Copywriting Services

Copywriting Services
Copywriting Services

Copywriting is the strategy of producing persuasive texts for Marketing and Sales with the objective of boosting conversions and sales. Commercial success often derives from good copywriting used in emails, websites, ads, blogs, catalogs, and others. The professional assigned to write and develop the "copy" is the copywriter.

What is Copywriting:

Copywriting is persuasive text used mainly in Marketing and Sales with the aim of captioning potential buyers attention and transform those leads into conversions and sales.

Copywriting is a mix of eye-catching reading and commercial affinity to convince target audiences through the strategic use of words. The text must charm readers and make them follow all the text to actions goals.

If this happens then you probably already mastered some of the skills required to be an excellent copywriter. Content is king and knowing that your content can make a difference in a company's Marketing strategy does increase the number of conversions

The copywriter biggest challenge is to keep readers go beyond their title. They must write the "copy" (text) with its persuasive character in mind, using triggers to awaken the reader's interest, with the aim of generating conversions and sales.

The emergence of Copywriting
Copywriting is not a new term. A modern-day copywriter is vital in helping several brands to achieve fame and millions of dollars at the time. Most start-ups make it thanks to great copywriting. With Internet and the rise of Digital Marketing, Copywriting nowadays is less advertising but more branding having most use in web contents like websites or blogs.

From a more practical point of view, Copywriting is more appropriate for attraction strategies, such as Inbound Marketing, for example, in which the sales process extends into a long persuasive process. Advertising copywriting, on the other hand, remains a tool for direct sales.

The main goal of Copywriting

If the CTA is one of the main elements of a copy, this means that throughout the customer journey it will be necessary for the reader to take action that speeds up the sales-funnel. For example:
- signing up for a newsletter
- downloading a rich material
- Make an enquiry
- Make a phone call
- just continuing on the blog and reading another post
It is based on this technique that the copywriter is able to convince and captivate the attention of the visitor to a site or blog and make him follow the instructions that are given. Keeping readers go through the copy-red-line from start to end is art.

SEO Content

SEO Content
Tips for producing relevant content

If the time spent writing articles, creating videos or editing images is not to be wasted, it is necessary that the content is relevant to both the niche market and the consumers who are looking for brands to close deals. Check out some tips to produce only relevant content:

Focus on the persona: she will consume the text, so you should tell the story in a way that they feel comfortable reading.

Constant research: know what the competition is doing and what are the market trends, so you provide only updated content.

Pay attention to SEO: your content can be extremely relevant, but it's no use if readers can't find it on the web. Understand how the purchase happens: the first stage of the sales funnel is when the consumer finds the company, in the second he seeks to know more about it, and in the third he finalizes the purchase. Know in which stage the reader is and where you want him to get to. Encourage him to advance in the sales funnel.

Content Writing / Copy editing

Content Writing / Copy editing
Copywriting is the process of drafting (writing production) a text. It is an activity present in civilized culture since the invention of writing, and is currently considered a professional and artistic field in literature, in the production of screenplays, in the preparation of reports and documents, in advertising and journalism, among several other areas. Newsroom is also the term used in journalistic jargon for the working environment of the journalists of a vehicle (newspaper, magazine, radio and television).

In advertising, copywriting means, in its narrowest definition, the creative elaboration of advertising pieces, based on a persuasive textual appeal. It is common in marketing agencies the model of advertising creation called creation duos (Copywriter and Art Director). The former is in charge of the creation of calls or titles and texts; complements of printed pieces, images, scripts for radio, television, or cinema. The second is in charge of the best presentation of the script created, using all the mechanisms that make us "feel", "absorb", taste the writing. The Editor and the Art Director's function is broader as creative professionals, elaborating complete advertising pieces in their various applications: ads, texts, radio spots and jingles, films, internet pieces, marketing actions, among many others.

In many significant sectors, the tone and substance of sociological discourse about the past, present and future of culture in general, about institutions, the content of individual aspirations and relations, and also about the subject matter and organization of science, technology and epistemology, have changed appreciably. It is correct to say that in some cases serious observations underlie this discursive transformation, and that even very often it is possible to interpret selected events, or narrow features of selected events, in support of a thesis of radical change in contemporary society and knowledge. The discourse of postmodern society and, correspondingly, the supporting intellectual and social phenomena offer some credence to the arguments that today's world and tomorrow's prospects are in radical contrast, and even asymmetry, with the world of the past two and a half centuries. Many postmodernist prescriptions would lead to the conclusion that the self-interpretation, self-monitoring, and self-legislation of our age displace and destroy previous forms of social representations and interactions, and that they totally alter the content, organization, and epistemology of scientific and technological work (cf. Scott, 1997).